Foremost, what is meant by too many writers? And second, what is meant by too many books in bookstores?
There are a lot of books being written and self-published. The question should be "Are there too many good books, and are good authors flooding the market and bookstores? If that were the question, then the reply would be NO! There are thousands of books released each week, but are they good? Are they properly edited and ready for the public to purchase and savor? Are the plots really good, inventive, and magnetic? I say no way.
There are probably too many of one genre or another published, but not too many exceptionally well-written books.
Today it is harder to get noticed by the media, and marketing is such a time-consuming task with little reward at the end unless the author has established a following and dazzled future buyers of the release of their masterpiece. Also, new writers don’t want to spend the time promoting their book, and most had no idea of the time and work they would need to invest in promotion. The already established authors have a following or track record that precedes each book, but the new authors must create a buzz, find their niche in the market, and get busy with their second job – promoting their book.
Website -Authors find that they are about a year late in creating their website, the website that will draw readers, fans, and purchasers into their web of followers. Writers need to begin collecting their fans, readers, and buyers while they are writing their masterpiece. It takes about a year to get the website off the ground, attracting followers and holding their interest.
Facebook - At the same time, the author is maintaining a website he/she is creating their Facebook page and drawing fans. Keeping the Facebook page active and updated is a job itself.
Marketing Literature - Reading piles and mounds of information “How to market their book.” Should they have a book release party? Yes and No! Who is their audience and what age group should they be directing their marketing? What “hook” should they use in attracting an audience.
Work Schedule – Should they do all the work themselves? Should they pay to have someone, maybe a virtual assistant, do all the daily website and Facebook? Who will send the Tweets out? (Although there are Hoot and Buffer that can manage Tweeter, etc.) there is a lot of time consuming work to be done and tracked in marketing and promoting a book.
Instagram & Video – Let’s not forget this area of marketing will be critical as time passes. Marketing trends are moving toward video and videos are being distributed via Instagram.
Libraries – It is important to get your publication into the libraries, on audio, and into classrooms. Libraries help grow popularity and actually send followers to bookstores to buy their favorite author's publications.
Genre – Depending on your topic, should you consider selling your book at hospitals, drug stores, flower shops, senior centers, beauty shops, literally anywhere people sit and read. Use your imagination, who would benefit from your literary genius. Who should be carrying your book around in their backpack, reading it on the subway, sitting in the park soaking up the fresh air and reading, and just lounging around the house on a chilly afternoon at home?
Use your imagination and get creative with your marketing, but first, have your work professionally edited.
Don’t embarrass yourself with typos and misspelled words and poor grammar. Take charge of your masterpiece and make it something you will be proud to autograph and have on bookshelves long after you’ve passed on.