You have probably tossed about a couple of nom de plumes or company names you would like to be identified by. Oh, there is nothing wrong with using your own name. I for one, as a writer, wanted to separate my personal life from my writing so I chose a pen name. Many people prefer to use their given name as their identification. Whatever you decide to do, it is your business and yours only.
Whoever thought DICK’S Sporting Goods would turnout to be the world’s largest sporting goods supplier ever. Or, take Boeing, United, Disney Land, and millions of other businesses that all started out small and grew more extensive than anyone could have dreamed. The money that is spent in re-branding is much more than was spent on the original branding.
Of course, you want to consider a logo, symbol, or other identification that will follow you and point out your identity. So now you have the name, identifying lettering or symbol, and now you want to choose the font to be used to print your name. This is often a difficult choice, feminine, masculine, textbook style, big and bold, decorative or curly. Whatever your choice, take you time, get some feedback from friends of Facebook followers. Test the final view of your identity branding and ensure you are happy, then establish release. Go to press with your branding in business cards, website home page, blog page, and any place else you want your branding to appear. If you are a writer, print bookmarks, any handouts you plan on giving out as promotional items, etc.
If you are starting a business that requires stationery, envelopes, and other printed materials, follow-through with your branding and BRAND yourself for success.