Have you thought about your personal branding, your image, your persona, and the impression you leave with people you meet? If you performed a survey on your Facebook followers and asked them what their image, persona, or impression of you was 6-months ago versus today, what would they say.
How do people remember you? Do they remember you for your creativity, the “brand” you have established of yourself or your product? Or do they remember you at all?
Creating a public image is the same as outlining your goals and creating a business image.
- You want to be recognized for your product. You, your writing, your literature, books, topics of expertise, knowledge, and business smarts.
- Design your purpose. What is the purpose of your branding? Will your purpose tell your audience/followers you are a good writer, interesting read, flexible, futuristic.
- Or will your purpose tell your followers you are a one-time hit with very little to share?
- You want people to recognize your ID, your persona, your branding and recall that you are someone they enjoyed and want to follow and continue to read the material you publish, whether it be books, blogs, articles or interesting facts about anything.
How do you think the Gerber Baby has made it to the ripe old age of 90! Happy Birthday Gerber Baby!!! Branding, that’s how. When you hear the word Gerber you immediately think of baby food, good for the baby, a company that cares, and quality.
This is the intent when you brand yourself. You do not have to be a product that sits on a shelf, but a product people can trust, recognize, and purchase materials and items you produce. It is like Levi jeans, Campbell Soup, James Patterson the writer, Microsoft software products, etc. Branding yourself is creating a household product from the image you project. In the late 80’s people were just beginning to hear the word Microsoft and were wowed over the first series of software that hit the market with the first personal computers. Look at this software company today, a mere 30+ years later. The company expanded and grew in productive applications that are now owned and used in every household, office and school worldwide.
You want to carefully plan the image you want to project and do not waiver from your goal. Living up to that image is not okay on a part-time basis but represents you 24/7. This is why many people use a pen name, or nom de plume for a separate identity. If you are a blogger, creating your image is choosing a likable blogging topic. Politics is not one that is comfortable to hitch your wagon to in this time-period, unless you want confrontational responses to your writing.
I am only saying that you need to outline your design for your image, list the qualifications you expecting to meet, stress how you plan to do this, and the expected outcome of any promotional launch of the “new you” being released.
Lee Christine Brownlee